Luc Despres

·Apr 22, 2026

If building your business has started to feel like betraying yourself... you didn't do anything wrong. You were just handed the wrong playbook. Let me ask you something. Do you remember the last time you felt genuinely excited about your business? Not the forced, "I've got to stay positive" kind of excited. The real kind. The kind where you wake up actually looking forward to what you're buildi…