i AM Transformation
For the man who used to be someone — and can’t work out where he went.

You’re Not Lazy, Broken, or “Just Getting Older.”You’ve Been Flooring It Against a Governor — and in 9 Days You Can Rip It Out.

The CORE Transformation Program: nine days, about an hour a day, one embodied decision that gives you back your drive, your body, your direction and your edge. From a man who built a $210M company, lost everything, and rebuilt from rock bottom. $47. If you’re the same man on Day 9, you pay nothing.

Start CORE Transformation — $47

There’s a version of you that used to exist. Somewhere, he went quiet.

He woke up with a reason. He had a body he wasn’t embarrassed by, a woman who looked at him a certain way, a plan that was going somewhere. He didn’t need to be told to get after it.

Then — a year ago, five years ago, you can’t pin it — he stopped showing up.

Now you wake up already tired. You set goals in January and can’t remember them by March. Gym membership you pay for and don’t use. Business idea in a notebook. A relationship that’s gone flat or gone entirely. And the argument that runs in your head every day: I know exactly what I should be doing. So why am I not doing it?

Read this list. Count how many are you.

Four of those and you should keep reading. All nine and this page was written about you.

Here’s what nobody told me until I’d hit the floor twice: you don’t have a discipline problem.

You’ve got a Governor.

GOVERNOR

Every serious engine has one — a limiter, fitted at the factory, that caps the speed no matter how hard you floor it. You can have the pedal to the metal and the thing will not go past the number it was set to.

You have one too. It was fitted years ago — by your father’s voice, your first big failure, the year it all came apart — and it lives in the 90–95% of your brain that runs beneath conscious thought: your beliefs, your habits, your wiring. It’s set to you’re not that guy anymore. It’s not safe to try again. You’ll only let them down.

Every book you’ve read, every routine, every “just decide” — that’s your foot on the pedal. The 5–10% of you that sets goals, flooring it. And the Governor, sitting in the 95%, holds you at exactly the same speed it always has. That’s why you can know precisely what to do and still not do it. That’s the drift. That is not weakness. That is 5% of you trying to out-push a limiter wired into the other 95%.

Willpower can’t touch the Governor. One thing can.

An embodied decision — made with your physiology, your voice and your body at the same time, so it’s wired into the nervous system instead of written on a Post-it. The mechanism is documented: Damasio’s somatic markers (your gut decides before your logic does), Hebb’s Law (neurons that fire together wire together). Every warrior culture had it too. They called it a rite.

CORE Transformation is that rite, cut into nine days. Day 1 de-restricts you — the decision goes into your body, not your notebook. Day 6 re-flashes the settings the Governor’s been running on. The days between and after rebuild the man who drives.

David Wood at a whiteboard in Costa Rica

I didn’t learn this in a textbook. I learned it on the floor. Twice.

The first time I was 21, living in a green van in Honolulu with a $45 parking ticket I couldn’t pay, handing out business cards in a Walmart car park. Reactive. Blaming. Waiting for someone to save me. One wet night, rain drumming on the roof, one word came up from somewhere I didn’t know I had. Enough.

I made a decision in my body that night. Not a goal. A decision. From that van I built Empower Network: over $210 million in sales, $7.2 million in the biggest month, more than 365,000 customers, arenas full of men shouting their own version of enough.

Then I lost all of it.

The company collapsed. My wife left. The money went. Homeless for the second time — and this time I couldn’t blame being young. A public meltdown on video for the whole internet. Every mask — the invincible founder, the guy with all the answers — burned off in front of everyone.

Here’s what I found at the bottom the second time: the decision still worked. But now I had twenty years of studying why — Damasio, Hebb, Jung, Hill, the belief-change protocols — and I rebuilt with a system instead of an accident. Nine principles. Nine days. Same sequence, whether you’re in a van, on a couch, or in a house you own but don’t feel alive in.

About an hour a day. Stand up, do the ritual, take one action, done.

One session a day, video and audio, phone or laptop. Each day: teaching, a whiteboard breakdown, a ritual you do on your feet with me, and one S.C.A.L.E. mission — a State shift, a Concrete step, an Accountability post, a Loop forward, a piece of Evidence. A workbook every day. A private community, the I AM Transformation community, where you post the win. You don’t need to be fit, motivated, or “ready.” You need nine days and the willingness to say one word out loud.

Before and after — nine days, from the inside

Day 0Tonight
Before:skeptical, tired.
After:a signed contract with yourself. You’ll roll your eyes. Sign it anyway.
Day 1Embodied Transformation
Before:sitting down to watch.
After:on your feet, breathwork done, enough said out loud three times with a fist to your chest — and you walk around the rest of the day with your shoulders back without deciding to. Your wife asks what’s different.
Day 2Visionary Purpose
Before:a job description.
After:one sentence — I am the one who ___ for ___ by ___ so that they can ___ — read aloud until it gives you chills.
Day 3Unified Empowerment
Before:every restart, alone.
After:two men on a 30-minute weekly call who know your one focus and will ask about it.
Day 4Authentic Transparency
Before:the collapse is what you hide.
After:it’s the first thing you’d tell a man who’s where you were.
Day 5Respectful Connection
Before:short with the kids, distant with her.
After:you’ve listened to one person for five minutes without planning your reply and watched their face change.
Day 6Purposeful Alignment
Before:the Governor’s setting — I’m not that guy anymore — installed in a year you can name.
After:it’s on paper, challenged, replaced, and anchored with a second ritual. Men describe the days after as “quiet in my head for the first time.”
Day 7Value-Centric Excellence
Before:good enough.
After:one specific thing you’ll do this week that raises the standard, with a deadline.
Day 8Holistic Growth
Before:weight, energy, marriage, money — attacked one at a time, losing on all four.
After:your Creator’s Wheel scored, your one leverage spoke chosen, a 1% shift scheduled.
Day 9Systems of Transformation
Before:a man who’s been “going to.”
After:a system for the one bottleneck draining you, a plan with dates, two men checking it, and the thing you’d been avoiding started.
Love your storytelling abilities and the message behind it all has a greater impact because of it. You actually got me out of my seat participating. I AM RELENTLESS
Martyn WhithamCORE Transformation · Day 1
Beautiful training. I stood up and did the exercise and felt great. Thank you Dave.
Justin TempleCORE Transformation · Day 0

Six weeks from now

You wake before the alarm and your first thought is the thing you’re building, not the thing you’re avoiding. You’ve trained four days this week — not forced; the man you decided to be trains. Shoulders back. Voice lower. Your woman notices — or the woman you haven’t met yet notices — because a man with a direction reads differently from across a room. You say no easily now. You have a plan with dates and men checking it. The 11 p.m. dread is gone and in its place is the thing you’d forgotten the feel of: appetite. For the work, for your life, for the next ten years.

Who I am, so you don’t have to Google it

David Wood. Co-founder of Empower Network — $210M+ in sales, one of the largest blogging platforms and event communities in the industry’s history. Stages in front of tens of thousands of men. Homeless twice, lost everything, divorced, publicly humiliated. Twenty-plus years studying decision science, belief change, somatic anchoring and the Hero’s Journey. Costa Rica now, with my partner and my child. I train every day.

I've known David Wood for 15 years and being able to work with him now, building I Am Transformation and Wealth Transformation, is exciting and an honor. Dave is, by the far, the most brilliant person I have met that clearly understands Internet marketing, technology (AI) and has a deep care for every human being. …
Jerry Clarki AM Transformation member
I am Glad and Excited that Dave is At it again. I had Joined EN in 2012 and loved it. That's when I got my Online Marketing Bug, and purchased some of his courses. I've been wanting for him to bring it back, and he has in an awesome way! I've been praying for you in your dark times I am so glad you are back at it. …
Gabriel Mercedi AM Transformation member

What CORE gives you back

Your driveInstalled as a bodily decision on Day 1, not a mood you hope shows up.
Your directionA written purpose that ends the “what am I even doing” loop.
Your accountabilityTwo men who’ll know if you quit.
Your storyThe collapse turned into the reason people trust you.
Your relationshipsHow you show up for her, the kids, the clients.
Your headThe sabotaging belief pulled out and replaced.
Your standardWork that makes you impossible to ignore.
Your body, energy and moneyOn one wheel, not three flat tyres.
Your permanenceSystems that stop the new man drifting back.

The principles aren’t mine. The order is.

Somatic markers are Damasio’s, tested in the Iowa Gambling Task. Hebb’s Law is textbook neuroscience. The Shadow is Jung’s. The Mastermind is Napoleon Hill’s, from Carnegie, Ford and Edison. Ikigai is centuries old. I put the parts in the only sequence that worked when my life was on the floor.

WOW ... David Wood's Ability To Really Create Change In Anyone Who Decides To Apply These "Actual Mind Bending Techniques - Actually Rewires The Brain To Fire & Anchor a NEW YOU = Leaving Your Old Belief Patterns In The Dust, That Kept YOU Stuck - NO MATTER How Hard YOU Tried In The Past!!! Thanks David ... I FINALLY BREAKTHROUGH 😇
Leonard ArsenaultCORE Transformation
I’ve been in the online space for a while… and if I’m being honest, something always felt off. Like I was made for more than just being another affiliate.. copying links, chasing commissions, doing what everyone else was doing. I wanted to create. I wanted something that actually felt like mine. …
Mark Daytoni AM Transformation member
David Wood, man, I'm not sure where to start. The moment that I met you at an event with your previous business, was the moment that my mind shifted. I had studied personal development for years before getting involved in that business. …
Chris Schulzi AM Transformation member
Before I Am Transformation, I was searching for quality systems and couldn't find anything I really believed in. I was burnt out and exhausted of the industry. Then I found the I Am Transformation Free Tour, being skeptical, I clicked the link and joined because I had nothing to lose. I watched the training and was blown away. Instantly I knew this was something powerful for home business entrepreneurs, so I took action. …
Justin Templei AM Transformation member
I have always loved working with David Wood. Life is good with Wood. He sincerely wants to bring us up to a higher level of human achievement, a higher resonance with the universe. I Love it, Bring it on. Thank you David Wood.
William BennettCORE Transformation
David Wood IS BACK! This feels like Empower Network 2.0 :)
Eduardo Marroquin10 Core Commitments

Everything inside CORE Transformation

Nine daily sessions, about an hour each — any device, lifetime access
The Decision Stamp (Day 1) and the Alignment Code (Day 6) — the de-restrict and the re-flash
Nine workbooks — the Decision Stamp Guide, My North Star, My Success Triad, the Alignment Blueprint, My Systems Blueprint and the rest
Nine S.C.A.L.E. missions — every day ends in an action
The I AM Transformation community — the private community of men doing the nine days with you

Plus three bonuses

Bonus 1:The CORE Launch Kit — the 9-Values roadmap and the printable Intention Contract
Bonus 2:The Completion Bonus Pack — three plug-and-play Freedom Systems templates, unlocked at Day 9
Bonus 3:a complimentary 15-minute Helix Upgrade Call to lock in your Day 1 decision

What this costs anywhere else

A weekend seminar teaching a fraction of it: $997. A coach walking you through the Alignment Code alone: $250 an hour. The only room where I do this live is the Mastermind in Costa Rica, which costs more than most men’s first car. Men have paid five figures to have the Decision Stamp installed in person.

Why it’s$47, once

Because I was the guy in the van and the guy on the floor, and neither of them had five figures. The price is for the man who is where I was. The work is not.

Start CORE Transformation — $47
DECISION30DAYGUARANTEE

The 30-Day Decision Guarantee

Do all nine days. If you don’t feel the shift on Day 1 and see it by Day 9 — in how you stand, what you do, how the people around you respond — email support@iamtransformation.com within 30 days and every dollar comes back. No questions, no form. The only way to lose is to not start.

How to start tonight

Click the button. Enter your details. In one minute you’ll have your login, the Launch Kit and Day 0. Watch the introduction tonight. Print the contract. Sign it. Tomorrow morning, stand up and do Day 1 with me.

Start CORE Transformation — $47

Or close this page, and here’s exactly what happens next

You’ll feel fired up for the rest of the day — you always do. Then Tuesday. The couch. The scroll. The argument in your head about why you’re not doing what you know you should. A year from now you’ll be reading another page like this one, a year heavier, a year further from him. The Governor doesn’t come out by itself. It comes out when you decide — with your body, out loud, once. Every day you don’t is a day he stays gone.

The man you were is still in there. He’s waiting for one word.

You are not lazy. You are not weak. You are not too old, too far gone, or too broken. You’ve been flooring it against a limiter that was fitted years ago, and nobody ever showed you where it was. Nine days. One decision, installed in your body on Day 1. Eight days rebuilding the man who drives. $47, once, with 30 days to decide it was worth it.

Yes — I’m In. Start CORE Transformation for $47
David WoodCosta Rica

P.S. The 30-Day Decision Guarantee means the only way to lose is to not start. Do Day 1 tomorrow morning. If you don’t feel it, you get your $47 back.

P.P.S. Nine days from now you will either be a different man or the same one. That’s the whole choice. Say the word.